Jack Clancy
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El Rayo

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El Rayo is a newly launched premium tequila, distilled using a unique blend of highland and lowland agave.

I came on board as a design consultant for this project, overseeing the launch of El Rayo, from product branding to the website. Both were designed by an agency in Mexico. I provided regular feedback throughout the process, ensuring that the branding set the right tone for the product and that the website was visually enticing and user friendly.